As the joint venture between Ocado and M&S begins on September 1st, we compare the shopper profiles of the two retailers. 

As we begin the new decade, we predict that online will continue to be the fastest-growing channel in food and grocery. But how do shoppers choose between you and your competitors?


In this report, we shine a spotlight on the Amazon shopper, and compare to the average online grocery shopper. We look at: -Amazon shopper profile -Shopping missions -Channel usage -Category penetration -Loyalty -Device usage -Shopper drivers -Site navigation -Interest in reviews -Awareness of grocery offering -Delivery
As COVID-19 has highlighted the importance of rapid delivery, read more to understand what last miler operators are, the conditions that will make last mile offerings most appealing to British shoppers, and how to win with last milers across the globe.
With shopping habits continuing to adapt to the external environment see the latest channel trends.

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Better understand the online shopper with our report

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