For the first of our 2020 retailer spotlights, we take a closer look at the Morrisons shopper; who they are, how they shop and what matters to them when they’re shopping.
Understand how shoppers of different retailers compare for our 5 mega-trends; time optimisation, experimentation, personalisation, socially conscious and health conscious
Maximise your opportunities to trade with the Co-op by better understanding its shoppers
Tesco’s new discount format is set to become the challenger in the discount channel, competing on price with Aldi and Lidl, but what will shoppers think of this new value retailer?
Maximise your opportunities to trade with Aldi by better understanding its shoppers.
Maximise your opportunities to trade with Lidl by better understanding its shoppers.