Latest insights

UK variety discount: what you need to know

We combine our retail and shopper knowledge to understand the key trends shaping the rapidly growing variety discount channel in the UK.

Destination variety discounters

Why are shoppers choosing to shop at Poundland, Wilko, B&M and Home Bargains?

Presentations

10/05/2022
The latest data on shoppers’ approach to multichannel shopping.
05/05/2022
How shopping habits are changing since the turn of the year.
13/04/2022
Why are shoppers choosing to shop at Poundland, Wilko, B&M and Home Bargains?
A deep dive into variety discount shoppers

Read our latest variety discount research exploring category purchasing and differences in behaviour by discounter

Shopper attitudes towards variety discounters’ grocery proposition

Destination categories in variety discounters

Importance of brands in variety discounters

Impulse purchasing in variety discounters

Multichannel monthly shopper update – April 2022

The latest data on shoppers’ approach to multichannel shopping.

Solutions from IGD

Creating personalised solutions that address critical customer and commercial challenges