Macro trends/Digital and technology

Latest insights

Going digital: how are food-to-go customers using technology?

With apps becoming an established part of the food-to-go path to purchase, we look at how customers use these apps and delivery and click and collect services. 

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Presentations

Quick commerce: defining shopper missions
05/08/2022
The first in a series of reports on quick commerce shoppers. Using a diary study, we have redefined the missions for the quick commerce channel into eight brand new meal-led and task-led missions.
Going digital: how are food-to-go customers using technology?
05/07/2022
With apps becoming an established part of the food-to-go path to purchase, we look at how customers use these apps and delivery and click and collect services.
Shopper trends 2021 – Demanding online shopper
17/12/2021
At the start of 2021, we identified our online focused shopper trend. How has this developed throughout the year?
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