Macro trends/Digital and technology

Latest insights

Ocado and M&S shoppers

As the joint venture between Ocado and M&S begins on September 1st, we compare the shopper profiles of the two retailers. 

The evolution of the online grocery path to purchase

As the online path to purchase becomes increasingly complex what do you need to know about the six stages to purchase?

Presentations

Shopper trends 2021 – Demanding online shopper
17/12/2021
At the start of 2021, we identified our online focused shopper trend. How has this developed throughout the year?
Online retailers compared
02/09/2021
In the final report of the series on the evolution of the online shopper, we compare the attitudes and behaviours across 8 different online retailers.
Brilliant basics, shopper marketing and media
17/08/2021
In the third report in the series of the evolution of the online shopper, we explore how shoppers interact with the brilliant basics of online shopping, shopper marketing and media.
View all presentations
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