Macro trends/Digital and technology/Reports

Digital and technology reports

Presentations

Shopper trends 2021 – Demanding online shopper
17/12/2021
At the start of 2021, we identified our online focused shopper trend. How has this developed throughout the year?
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Online retailers compared
02/09/2021
In the final report of the series on the evolution of the online shopper, we compare the attitudes and behaviours across 8 different online retailers.
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Brilliant basics, shopper marketing and media
17/08/2021
In the third report in the series of the evolution of the online shopper, we explore how shoppers interact with the brilliant basics of online shopping, shopper marketing and media.
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The evolution of the online shopper: part 1
24/06/2021
In the first report of the series, Ellie explores how the online shopper has changed, and what this means for your business.
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Technology & Digital quarterly update – December 2020
22/01/2021
Our digital update focuses on the impact of technology and digital tools of grocery shopping.
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2021: Shopper Trends to watch
07/01/2021
In this report we have picked our five shopper trends to watch in 2021 to help you future-proof your plans.
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NEW: ShopperVista Update
07/01/2021
We kick off 2021 with our first monthly ShopperVista update- a one-stop report for the latest shopper insights.
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Will click and collect be the way forward in 2021?
09/12/2020
In this report, we look at interest in click and collect, delivery and collection services, rapid click and collect, and the appeal of different locations for click and collect services.
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The COVID-19 Amazon Shopper
26/11/2020
In this report we take a look at how Amazon shoppers have changed as a result of COVID-19.
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The Amazon shopper: part one
18/11/2020
In this report, we shine a spotlight on the Amazon shopper, and compare to the average online grocery shopper. We look at: -Amazon shopper profile -Shopping missions -Channel usage -Category penetration -Loyalty -Device usage -Shopper drivers -Site navigation -Interest in reviews -Awareness of grocery offering -Delivery
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