Shopper confidence – impact of new vaccine, Christmas and EU Exit

Date : 09 December 2020

Michael Freedman

Senior Shopper Insight Manager

Following months of reporting quite gloomy shopper sentiment, it is a welcome change to report that our latest Shopper Confidence Index has rebounded in November to -6, up from -9 in October. Key drivers for growth The latest results in shopper confidence represent the highest recorded…
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