Brilliant basics, shopper marketing and media

Ellie Tew
Shopper Insight Analyst
@IGDShopperNews

In the third report of our series of reports we explore: 

  • Brilliant basics (including imagery, descriptions, product pages, icons, filters etc.)
  • Shopper marketing and media (including banner ads, suggestions, events etc.)

Read the first report in the series; The evolution of the online shopper

Read the second report in the series; The online path to purchase

Read the final report in the series; Online retailers compared