In the final report in the series on the evolution of the online shopper, we compare the attitudes and behaviours across 8 different online retailers: Amazon, Tesco, Asda, Sainsbury's, Iceland, Morrisons, Ocado, Waitrose

Read the first report in the series; The evolution of the online shopper

Read the second report in the series; The online path to purchase

Read the third report in the series; Brilliant basics, shopper marketing and media