This report examines the effect of rising inflation on shopper choices in-store, specifically around sustainability.

Summer 2022 saw heat waves, drought and wildfires bring climate change back to the centre of attention.

But the continuing war in Ukraine and impact on energy prices brought energy-saving tactics into the mainstream, presenting an opportunity for manufacturers and retailers to turn new behaviours into habit.

We look at food waste, energy saving, as well as broader climate change concerns.

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