Trade up and down: translating at the category level

Rosie Young

The second in our series explores the trade up and down decisions shoppers are making in six distinct categories: laundry, fresh chicken, yoghurt, squash or cordial, curry sauce and sweet biscuits.

Part one of this report explores the changes shoppers are making in and out-of-home.

Looking for more insight on shopper sentiment? Visit our dedicated shopper sentiment hub

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