Latest insights

Ocado and M&S shoppers

As the joint venture between Ocado and M&S begins on September 1st, we compare the shopper profiles of the two retailers. 

The evolution of the online grocery path to purchase

As the online path to purchase becomes increasingly complex what do you need to know about the six stages to purchase?


At the start of 2021, we identified our online focused shopper trend. How has this developed throughout the year?
In the final report of the series on the evolution of the online shopper, we compare the attitudes and behaviours across 8 different online retailers.
In the third report in the series of the evolution of the online shopper, we explore how shoppers interact with the brilliant basics of online shopping, shopper marketing and media.
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