Digital articles and infographics

12 July 2021
The online grocery path to purchase has become increasingly complex. Online shoppers are using more navigational methods and making more order amends than ever. As the path to purchase becomes more complex more touchpoints arise. It will be essential to know the shopper journey for your products, in order to optimise all interactions. What you need to know about each shopping phase: ...
30 June 2021
The world in 2030 will look very different to today. The way people shop for their food and consumer goods is changing rapidly. Traditional store operating models are coming under significant strain. COVID-19 has both highlighted challenges and accelerated trends within our industry. We believe retailers and suppliers need to work harder to evolve store formats to ensure that they meet shopper ne...
07 January 2021
Our new monthly shopper update provides you with a one-stop shop for the latest insights into the British shopper. If you only have time to read one thing every month this report will ensure you have the latest information about how British shoppers are acting, thinking and feeling. These reports will be released within the first few working days of every month so look out for them. WHAT is th...
07 January 2021
Most of us were glad to see the end of 2020 and were looking forward to a new year and better times ahead. While 2021 has not started the way we would have hoped, when it comes to predicting how shoppers will react to the external environment the behaviours we saw in 2020 have helped us create our predictions to enable us all to be better set-up for meeting the needs of shoppers. As a shoppe...
05 February 2020
If you’re reading this blog post, then you’re probably already aware that the heart of the ShopperVista survey is a detailed tracking questionnaire. Through this service we speak to a nationally representative panel of more than 1,000 British food and grocery shoppers every month, about topics as varied as their personal economic expectations, how satisfied they were with their latest food shop a...
03 January 2020
As we begin the new decade, we predict that online will continue to be the fastest-growing channel in food and grocery. But how do shoppers choose between you and your competitors? In our new report, I look at what shoppers want from online retailers. Over 4 in 10 shoppers claim to shop online regularly, using on average one online grocer per month. Shoppers are more likely to have used ...
06 November 2019
For shoppers, technology can not only help make the grocery shopping process more efficient, it can also be a great way to engage them with new products, brands and experiences. Today at IGD Live, Diageo outlined just how they are using technology to help bring some of their brands to life with both new and existing customers, Voice triggers (e.g. Amazon Alexa, Google Assistant trigger) were...
09 July 2019
Read our snapshot of shopper attitudes and behaviours around technology this month. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The best way to experience the benefits of ShopperVista is to ...
01 July 2019
You’ve probably heard lots of people referring to disruptive technology and innovative technologies in our industry in recent years, but what does this really mean to shoppers? In reality, not a huge amount to those living in the UK! For the most part, shoppers are focused on three main shopper needs when they’re doing their food and grocery shopping: Value (price / quality) Conveni...
12 June 2019
We identified this key group as part of our Shoppers of the Future research in 2018. By 2025 they’ll have the most purchasing power, strongest voice and biggest effect on the food chain. Since identifying this group, we have been getting to know them through our ShopperVista research. We look at some of their latest attitudes in our June blog. They have a more positive outlook Influe...