Category Benchmarks: the importance of brands

Dan Gillett
Shopper Insight Manager
@IGDShopperNews

The fifth of eight reports from our brand Category Benchmarks series, we explore the importance of brands to shoppers across 82 different sub-categories in terms of brand loyalty, influence on purchase decisions, likelihood of switching and likely actions in the future.

Looking for more category insight? Visit our dedicated Category insights hub

Did you find this content useful?