Lockdown 3.0: How are shoppers reacting?

Rhian Thomas
Head of Insight - ShopperVista & FTG
@IGDShopperNews

This report looks at shopper reactions to the most recent national lockdown, and claimed behaviour changes in the last two weeks as a result of the recent COVID-19 lockdown. The report looks at:

  • Overall shopping behaviour; where and how frequently are people shopping
  • How shoppers have adapted their in-store shopping
  • How product choice is being impacted