Plant-based shoppers in 2021

Bryony Perkins
Shopper Insight Analyst
@IGDShopperNews

Who is going plant-based in 2021?

In this report we discover:

  • Who’s in favour of vegan, vegetarian or flexitarian diets
  • Why these shoppers want plant-based
  • What they want from plant-based
  • What that means for the future of plant-based

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