Quarterly channel trends - Q4 2021

Sylvia Jeanes
Shopper Insight Manager
@IGDShopperNews

Understand how shopping habits have continued to adapt during COVID-19.

In this report, we look at some of the key shopper trends in each channel that our channel experts have identified over the latest quarter across

  • Variety discount
  • Food discount
  • Convenience
  • Supermarkets and hypermarkets
  • Online    

 We identify:

  • Shifts in channel usage
  • Changes in number of channels and stores visited
  • Shopping mission trends
  • Changes in channel demographic profiles
  • Changes to store choice drivers

Looking for more multichannel insights? Read our new report Multichannel shopping in 2021 – recovering from COVID.

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