Retailers compared 2020 – the impact of COVID-19

Dan Gillett
Shopper Insight Manager
@IGDShopperNews

Using a full analysis of our ShopperVista data between September 2019 and August 2020, we compare the attitudes of main shoppers at 9 different supermarkets. We also touch on how some of this has changed during COVID-19.

This reports looks at:

  1. Who is the shopper?
  2. How do they shop?
  3. What matters to them?
  4. What changes due to COVID-19?