Sustainability by the backdoor

Dan Gillett
Shopper Insight Manager
@IGDShopperNews

In this Shoppers of Our Time report we look at:

  • How the importance of buying British and local has changed since COVID lockdown began
  • Who shoppers believe is responsible for making sure food and groceries are environmentally sustainable
  • What shoppers are willing to do to reduce their impact on the environment
  • How aware shoppers are of their environmental sustainability, and that of their food