The Co-op shopper

Sylvia Jeanes
Shopper Insight Manager
@IGDShopperNews

In this report, we shine a spotlight on the Co-op  shopper and ask three questions:

  • Who are they? How old and affluent are they, what region are they from, how big are their households?
  • How do they shop? What channels do they use, what missions are they on, what drives store choice and what would encourage them to shop more at Co-op? 
  • What matters to them? How do they feel about Brexit? How concerned are they about the environment and sustainability?