Shopper trends/Private label & brands/Reports

Private label & brands reports

Presentations

Trade-up and down: what is the balance?
01/06/2022
As shoppers continue to grapple with the cost-of-living challenges we set out to find out what the impact is at a category level.
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Post-Covid shopper predictions
30/03/2022
Our quarter 1 2022 deep-dive report looks to the future and predicts what shopper behaviour we expect to see moving beyond the pandemic.
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Shopper sentiment monthly update – January 2022
22/02/2022
Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.
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Shopper sentiment monthly update – December 2021
10/01/2022
Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.
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Shopper sentiment monthly update – November 2021
15/12/2021
Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.
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Category Benchmarks: the place for private label
10/11/2021
Using our latest Category Benchmarks research, we examine how shoppers across 82 sub categories perceive quality and trust supermarket private label products compared to brands.
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Shopper sentiment monthly update – October 2021
03/11/2021
Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.
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Category Benchmarks: the importance of brands
02/11/2021
Using our latest category benchmarks data, we look at how the importance of brands varies between 82 different sub-categories in terms of brand loyalty, influence on purchase decisions and more.
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Shopper sentiment monthly update – September 2021
04/10/2021
Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.
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Shopper trends 2021-22: savvy shopping norm
24/09/2021
With the cost of living rising, see how spending priorities and savvy shopping tactics are changing
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