26/09/2019
In this report, we asked shoppers how they use and perceive each of the different tiers of supermarket private label products - value, standard and premium. We explore:
- How usage occasions differ between the three tiers of own label products
- How quality and value perceptions differ between the three tiers of private label
- How each tier of private label compares against branded equivalents
- What would encourage shoppers to buy more of each tier of private label