Shopper trends/Private label & brands/Reports

Private label & brands reports

Presentations

Brand and private label quarterly update – September 2019
02/10/2019
Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.
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The shopper view on supermarket private label tiers
26/09/2019
In this report, we asked shoppers how they use and perceive each of the different tiers of supermarket private label products - value, standard and premium. We explore:
- How usage occasions differ between the three tiers of own label products - How quality and value perceptions differ between the three tiers of private label - How each tier of private label compares against branded equivalents - What would encourage shoppers to buy more of each tier of private label
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The meaning of quality in food discounters
21/08/2019
Find out what quality means to food discount shoppers
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Experimentation: shopper of the future series
19/07/2019
In the third of our deep dives into our future shopper mega-trends, we explore the detail behind the trend towards experimentation
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Brand and private label quarterly update – June 2019
05/07/2019
Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.
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What do shoppers think of new brands?
03/07/2019
With nearly half of shoppers agreeing that they are open to buying new and different products we explore what shoppers think of new brands
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Brand and private label quarterly update – March 2019
05/04/2019
Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.
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The shopper view of brands and private label
15/03/2019
Find out more about shopper attitudes around brands and private label
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Dry January and Veganuary: the shopper opportunity
13/02/2019
Find out about how shoppers made changes to their diets in January
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Shoppers’ perceptions of brands and private label in food discounters
05/02/2019
Discover the importance of brands within your category in Aldi and Lidl
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