Latest insights

Christmas 2020 review

In this report we look at our pre and post Christmas research.

Adapting to new ways of celebrating occasions

In this report, we look at our latest insights exploring how shopper’s attitudes to occasions have changed, how important food and drink is for different occasions and which occasions are the most planned. 


After a second Easter in lockdown, we look at how shoppers behaved this time around and what that could mean for the rest of the year’s events.
We look at how shoppers behaved during Christmas and New Year 2020 against their expectations, and what this could tell us about how they will behave for events through 2021.
Nicola and Dan take a deeper dive into shopper planning and expected behaviour over Christmas 2020 and what that could mean for you in the run up to the big day.