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Events and seasonal
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Events and seasonal
Reports
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Shopper trends
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Events and seasonal
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Reports
Events and seasonal reports
Presentations
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How will the World Cup impact Christmas 2022?
01/09/2022
Our half time report looks at the World Cup and the potential impacts this could have on the run up to Christmas 2022. How will shoppers behave?
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Back to school shopping
22/08/2022
How are shopper preparing for the return to school? Find out in our latest report.
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Summer vs. saving - the cost of living crisis
11/08/2022
Who is embracing summer and who is already saving for winter bills?
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How did shoppers celebrate the Platinum Jubilee?
15/06/2022
More shoppers celebrated the Platinum Jubilee than expected, but how did they celebrate?
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Shopper plans for the Platinum Jubilee
26/05/2022
With the ongoing pressure on household incomes, are shoppers planning to celebrate the upcoming Jubilee and if so, what are their plans?
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Will it be the nightmare before Christmas?
21/04/2022
Shoppers Predictions for Christmas 2022
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Big events in a cost of living crisis
13/04/2022
How are shoppers feeling at the moment about Christmas, Easter, Mother’s Day and other big food-related events?
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Christmas 2021 review
13/01/2022
During Christmas 2021, Omicron impacted celebrations for half of all shoppers. Read more on how shoppers were divided when it came to celebrating Christmas this year.
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Shoppers getting set for the festive season
08/12/2021
After Christmas 2020’s last minute changes and a volatile year for shopper confidence, what will this Christmas bring? Will shoppers splash out or is this Christmas all about love, actually?
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Are shoppers expecting a nightmare before Christmas?
02/12/2021
In 2020, COVID-19 put a halt to Christmas celebrations for many. This year, will shoppers be making up for lost time?
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Halloween: Will this year see a return to normal for shoppers?
27/10/2021
How does this Halloween compare to ghosts of Halloween past? We look at spending plans, in person celebrations and the role of the in-store visit for the occasion.
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Lockdown Easter 2.0
14/04/2021
After a second Easter in lockdown, we look at how shoppers behaved this time around and what that could mean for the rest of the year’s events.
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Christmas 2020 review
14/01/2021
We look at how shoppers behaved during Christmas and New Year 2020 against their expectations, and what this could tell us about how they will behave for events through 2021.
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Preparing for a COVID-19 Christmas
25/11/2020
Nicola and Dan take a deeper dive into shopper planning and expected behaviour over Christmas 2020 and what that could mean for you in the run up to the big day.
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Adapting to new ways of celebrating occasions
11/11/2020
As we fast approach the festive season, keep up-to-date with the latest insights into how shoppers have celebrated occasions and which ones they are planning on celebrating in the future.
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What was Halloween 2020 like for shoppers
04/11/2020
How have shoppers adapted to a COVID-19 Halloween?
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H2: events with a difference
30/07/2020
Now H2 is well underway we share our prediction of how shoppers will prepare for different events
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The insight after Christmas
09/01/2020
In this report we look back at our pre-Christmas reporting and compare what shoppers told us they expected to do, with what they say they actually did.
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The insight before Christmas
27/11/2019
In this report, we take a deep dive into shopper behaviour at Christmas, looking at: - Spending expectations for Christmas dinner and savings tactics - What is going into Christmas dinner, and how vegan and vegetarian options are growing - What’s most important when choosing a food and grocery product at Christmas time - Channel usage changes year on year - The importance of loyalty cards and the place for technology
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Events in variety discounters
14/11/2019
In this report, we’ll identify: How different events appeal to varity discount shoppers. Interest in seasonal/calandar events. What's important when shopping for events, the role of price in events, planned and impulse purchase for events.
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