Supply Chain Analysis
Digital & technology
Sustainability & ethics
Shopper confidence index
Events / seasonal
Retailer shopper insight
Price and promotions
Private label & brands
Food-to-go & eating out
Events and seasonal
Events and seasonal
Events and seasonal
Events and seasonal reports
Shopper plans for the Platinum Jubilee
With the ongoing pressure on household incomes, are shoppers planning to celebrate the upcoming Jubilee and if so, what are their plans?
Will it be the nightmare before Christmas?
Shoppers Predictions for Christmas 2022
Big events in a cost of living crisis
How are shoppers feeling at the moment about Christmas, Easter, Mother’s Day and other big food-related events?
Christmas 2021 review
During Christmas 2021, Omicron impacted celebrations for half of all shoppers. Read more on how shoppers were divided when it came to celebrating Christmas this year.
Shoppers getting set for the festive season
After Christmas 2020’s last minute changes and a volatile year for shopper confidence, what will this Christmas bring? Will shoppers splash out or is this Christmas all about love, actually?
Are shoppers expecting a nightmare before Christmas?
In 2020, COVID-19 put a halt to Christmas celebrations for many. This year, will shoppers be making up for lost time?
Halloween: Will this year see a return to normal for shoppers?
How does this Halloween compare to ghosts of Halloween past? We look at spending plans, in person celebrations and the role of the in-store visit for the occasion.
Lockdown Easter 2.0
After a second Easter in lockdown, we look at how shoppers behaved this time around and what that could mean for the rest of the year’s events.
Christmas 2020 review
We look at how shoppers behaved during Christmas and New Year 2020 against their expectations, and what this could tell us about how they will behave for events through 2021.
Preparing for a COVID-19 Christmas
Nicola and Dan take a deeper dive into shopper planning and expected behaviour over Christmas 2020 and what that could mean for you in the run up to the big day.
Adapting to new ways of celebrating occasions
As we fast approach the festive season, keep up-to-date with the latest insights into how shoppers have celebrated occasions and which ones they are planning on celebrating in the future.
What was Halloween 2020 like for shoppers
How have shoppers adapted to a COVID-19 Halloween?
H2: events with a difference
Now H2 is well underway we share our prediction of how shoppers will prepare for different events
The insight after Christmas
In this report we look back at our pre-Christmas reporting and compare what shoppers told us they expected to do, with what they say they actually did.
The insight before Christmas
In this report, we take a deep dive into shopper behaviour at Christmas, looking at: - Spending expectations for Christmas dinner and savings tactics - What is going into Christmas dinner, and how vegan and vegetarian options are growing - What’s most important when choosing a food and grocery product at Christmas time - Channel usage changes year on year - The importance of loyalty cards and the place for technology
Events in variety discounters
In this report, we’ll identify: How different events appeal to varity discount shoppers. Interest in seasonal/calandar events. What's important when shopping for events, the role of price in events, planned and impulse purchase for events.
Halloween 2019: the shopper view
The amount shoppers are buying is creeping up this Halloween – read this report for more shopper attitudes and behaviours around the event.
Convenience store events
Maximise opportunities to encourage shopper participation and trade-up
A quick look at how shoppers mark father’s day
Easter shoppers 2019
Providing insights to help you explain category performance when closing out Easter 2019 and planning for 2020