Events and seasonal reports

Presentations

26/05/2022

With the ongoing pressure on household incomes, are shoppers planning to celebrate the upcoming Jubilee and if so, what are their plans?

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Will it be the nightmare before Christmas?

21/04/2022

Shoppers Predictions for Christmas 2022

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Big events in a cost of living crisis

13/04/2022

How are shoppers feeling at the moment about Christmas, Easter, Mother’s Day and other big food-related events?

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Christmas 2021 review

13/01/2022

During Christmas 2021, Omicron impacted celebrations for half of all shoppers. Read more on how shoppers were divided when it came to celebrating Christmas this year.

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Shoppers getting set for the festive season

08/12/2021

After Christmas 2020’s last minute changes and a volatile year for shopper confidence, what will this Christmas bring? Will shoppers splash out or is this Christmas all about love, actually?

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Are shoppers expecting a nightmare before Christmas?

02/12/2021

In 2020, COVID-19 put a halt to Christmas celebrations for many. This year, will shoppers be making up for lost time?

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Halloween: Will this year see a return to normal for shoppers?

27/10/2021

How does this Halloween compare to ghosts of Halloween past? We look at spending plans, in person celebrations and the role of the in-store visit for the occasion.

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Lockdown Easter 2.0

14/04/2021

After a second Easter in lockdown, we look at how shoppers behaved this time around and what that could mean for the rest of the year’s events.

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Christmas 2020 review

14/01/2021

We look at how shoppers behaved during Christmas and New Year 2020 against their expectations, and what this could tell us about how they will behave for events through 2021.

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Preparing for a COVID-19 Christmas

25/11/2020

Nicola and Dan take a deeper dive into shopper planning and expected behaviour over Christmas 2020 and what that could mean for you in the run up to the big day.

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Adapting to new ways of celebrating occasions

11/11/2020

As we fast approach the festive season, keep up-to-date with the latest insights into how shoppers have celebrated occasions and which ones they are planning on celebrating in the future.

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What was Halloween 2020 like for shoppers

04/11/2020

How have shoppers adapted to a COVID-19 Halloween?

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H2: events with a difference

30/07/2020

Now H2 is well underway we share our prediction of how shoppers will prepare for different events

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The insight after Christmas

09/01/2020

In this report we look back at our pre-Christmas reporting and compare what shoppers told us they expected to do, with what they say they actually did.

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The insight before Christmas

27/11/2019

In this report, we take a deep dive into shopper behaviour at Christmas, looking at: - Spending expectations for Christmas dinner and savings tactics - What is going into Christmas dinner, and how vegan and vegetarian options are growing - What’s most important when choosing a food and grocery product at Christmas time - Channel usage changes year on year - The importance of loyalty cards and the place for technology

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Events in variety discounters

14/11/2019

In this report, we’ll identify: How different events appeal to varity discount shoppers. Interest in seasonal/calandar events. What's important when shopping for events, the role of price in events, planned and impulse purchase for events.

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