Are shoppers expecting a nightmare before Christmas?

Ellie Tew
Shopper Insight Analyst
@IGDShopperNews

In 2020, COVID-19 put a halt to Christmas celebrations for many. This year, will shoppers be making up for lost time? Comparing to Christmas responses in the past 2 years, we look at:

  • Christmas outlook
  • Shopping and spending plans
  • Planned channel usage
  • Food and drink selection

Looking for more insight on events and seasonal? Visit our dedicated Events and seasonal hub

Our next webinar: ShopperVista subscribers are invited to join our experts as we share our findings to support your post-Christmas reviews in the new year. We also kick off 2022 by sharing our shopper trends to watch in the year ahead. Register and attend: Christmas 2021: A return to normal? Webinar on Thursday 13 January.