Experimentation: shopper of the future series

In the third of our deep dives into our future shopper mega-trends, we explore the detail behind the trend towards experimentation

In this report, we’ll identify:
•    What experimentation means to shoppers today and how this will evolve in the future 
•    The role of social media in aiding experimentation
•    Influencers attitudes towards new products and cuisines
•    Examples of how retailers are encouraging experimentation