How did shoppers celebrate the Platinum Jubilee?

Bryony Perkins
Analyst
@fromIGD

More shoppers celebrated the Platinum Jubilee than expected, but how did they celebrate?

Despite shoppers being focused on saving money so far this year, the Platinum Jubilee provided a boost in spending.

In this report, we explore how shoppers’ plans played out including:

  • Who celebrated
  • How they celebrated
  • How they shopped for the event
  • And how this all compared to their initial plans

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