How did shoppers celebrate the Platinum Jubilee?

Bryony Perkins

More shoppers celebrated the Platinum Jubilee than expected, but how did they celebrate?

Despite shoppers being focused on saving money so far this year, the Platinum Jubilee provided a boost in spending.

In this report, we explore how shoppers’ plans played out including:

  • Who celebrated
  • How they celebrated
  • How they shopped for the event
  • And how this all compared to their initial plans

Looking for more insight on events and seasonal? Visit our dedicated Events and seasonal hub