Preparing for the impact of HFSS

Ellie Tew
Shopper Insight Analyst
@IGDShopperNews

New HFSS legislation comes in to force in October 2022 – and business action is required now. Using eye-tracking technology, in-depth interviews and online surveys, we follow on from our report on engaging shoppers in-store with:  

  • The potential in-store impact (including products that can replace HFSS products in secondary locations)
  • How shoppers will react