Private label and brands in convenience stores

Understand the importance of private label and brands by different convenience store segments across a range of measures and how this is changing

In this report we:-

  • Explore the importance of brand name and private label in shoppers' decision hierarchy
  • Understand the role of brand and private label by convenience segment
  • Attitudes to whether brands or private label are best for saving money, quality, recipes, ingredients, being environmentally friendly, being healthier, packaging design and levels of trust
  • Assess whether shoppers feel an emotional connection with brands.