Shopper trends 2021-22: savvy shopping norm

Michael Freedman
Senior Shopper Insight Manager
@IGDShopperNews

Find out more about the one of the key trends from our Shopper trends 2021-22 report. This includes: the economic (K-shaped) recovery, shoppers' financial confidence, changing spending priorities, attitudes to quality and out of store and in store saving money tactics. These include: food waste, cooking from scratch, planning meals, reducing spend on foodservice; promotions, buying private label, using coupons, reducing pack sizes