Shopping around the Christmas tree

Bryony Perkins
Shopper Insight Analyst
@IGDShopperNews

Get an up-to-date view on how shoppers are feeling. This month we saw:

  • Shopper confidence increase as the month went on
  • A record number of shoppers expecting food prices to rise
  • More shopping around at Christmas
  • More varied missions
  • A different online Christmas

Our next webinar: ShopperVista subscribers are invited to join our experts as we share our findings to support your post-Christmas reviews in the new year. We also kick off 2022 by sharing our shopper trends to watch in the year ahead. Register and attend: Christmas 2021: A return to normal? Webinar on Thursday 13 January.