Shopper trends/Price and promotions

Latest insights

Trade up and down: what makes the cut?

The first in our series of trade up and down reports explores the changes shoppers are making in and out-of-home.

Loyalty: what matters in food-to-go and eating out?

The third report in our loyalty series exploring consumer attitudes to loyalty schemes in food-to-go and eating out.

Presentations

Shopper sentiment monthly update
01/06/2023
Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.
Trade up and down: translating at the category level
17/05/2023
The second in our series explores the trade up and down decisions shoppers are making in six distinct categories: laundry, fresh chicken, yoghurt, squash or cordial, curry sauce and sweet biscuits.
Trade up and down: what makes the cut?
26/04/2023
The first in our series of trade up and down reports explores the changes shoppers are making in and out-of-home.
View all presentations
Shopper sentiment monthly update

Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.

Last updated: 
May 2023