Latest insights

The Sainsbury's shopper

In this report, we focus on the Sainsbury's shopper.

The Tesco shopper

In this report, we shine a light on the Tesco shopper.

Presentations

22/06/2022
Revisit the divides in shopper behaviour with the cost of living crisis now in full flow.
24/05/2022
Get up to speed with the Sainsbury's shopper - who they are, how they shop and what matters most to them.
11/05/2022
We take a closer look at the Tesco shopper. Who are they, how do they shop and what matters to them?