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About Shopper Confidence Index

Find out what the IGD Confidence Index is, why use it and how to use it.

 

Shopper confidence index, September 2022 - Confidence still exceptionally low

Confidence still exceptionally low, but slightly up despite September’s turbulence.

Presentations

Confidence still exceptionally low, but slightly up despite September’s turbulence
Exploring how shoppers are currently influenced by category hotspots, secondary displays and in-store media and how HFSS could change this.
Shopper confidence dropped 6 points to its lowest level on record as the 80% rise in the energy price cap causes anxiety for shoppers.
Economics

Big picture analysis and advice for better informed decision making

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