2021-2022 Shopper trends to watch

At the start of the year we identified our five shopper trends to watch. In this report we revisit them and provide our predictions for the year ahead to help future proof your business.

Shopper confidence index, September 2021 - Shopper confidence slumps

Understand how the impact of rising living costs and shortages of fuel and some food items is impacting shoppers differently.


Using eye-tracking technology, we look at the role of secondary locations and displays in-store.
We explore how shoppers have responded to rises in living costs in our latest monthly update.
Find out more about the latest data for IGD’s Shopper Confidence Index and how to use it for future planning.
Shopper sentiment monthly update – September 2021

Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.

Solutions from IGD

Creating personalised solutions that address critical customer and commercial challenges

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