Shopper trends/Shopper sentiment
April’s key shopper insights

With financial worries far from over find out how shoppers are adapting their shopping behaviour.

Q1 2023: are tactics becoming habits?

Find out how shoppers behaved in the first quarter of 2023.

Presentations

Trade up and down: translating at the category level
17/05/2023
The second in our series explores the trade up and down decisions shoppers are making in six distinct categories: laundry, fresh chicken, yoghurt, squash or cordial, curry sauce and sweet biscuits.
April’s key shopper insights
10/05/2023
With financial worries far from over find out shoppers are adapting their shopping behaviour.
Q1 2023: are tactics becoming habits?
10/05/2023
Find out how shoppers behaved in the first quarter of 2023.
View all presentations
Shopper sentiment monthly update

Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.

Last updated: 
April 2023

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