Savvy shoppers take varied approach

Get an up-to-date view on how shoppers are feeling.

Shrinkflation - what is the situation now?

As the cost-of-living continues to rise, we revisit the topic to see how shoppers' perceptions of shrinkflation have changed over the last six months.  

Presentations

06/10/2022
Get an up-to-date view on how shoppers are feeling.
29/09/2022
As the cost-of-living continues to rise, we revisit the topic to see how shoppers' perceptions of shrinkflation have changed over the last six months.
15/09/2022
We examine the level at which customers claim they will trade out of their usual out-of-home choices, and where will they switch that spend to.
Shopper sentiment monthly update

Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.

Last updated: August 2022

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