How did shoppers’ Christmas predictions line up?

Date : 21 January 2022

Bryony Perkins

Shopper Insight Analyst

Prediction one: Excited but anxious for a more ‘normal’ Christmas Shoppers were more impacted by Omicron than expected this Christmas with 32% stating the news of Omicron impacted their celebrations in some way. Therefore, shoppers are likely to be more interested in making the most of upcoming…
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