How did shoppers’ Christmas predictions line up?

Date : 21 January 2022

Bryony Perkins

Analyst

Prediction one: Excited but anxious for a more ‘normal’ Christmas Shoppers were more impacted by Omicron than expected this Christmas with 32% stating the news of Omicron impacted their celebrations in some way. Therefore, shoppers are likely to be more interested in making the most of upcoming…
To continue reading...
or
With a free account you can access:

In-depth articles on the latest developments in the industry

Free guides and whitepapers from our functional experts

Access to a range of topic-specific newsletters