As the joint venture between Ocado and M&S begins on September 1st, we compare the shopper profiles of the two retailers. 

Dan's blog this month gives an update on changes we have made to our tracking data covering shopper sentiment, missions and events, health, nutrition and ethics, multichannel, brand and private label and technology and digital

Presentations

18/11/2020
In this report, we shine a spotlight on the Amazon shopper, and compare to the average online grocery shopper. We look at: -Amazon shopper profile -Shopping missions -Channel usage -Category penetration -Loyalty -Device usage -Shopper drivers -Site navigation -Interest in reviews -Awareness of grocery offering -Delivery
02/11/2020
We present findings from our exclusive global research on the interesting and increasingly valuable group of shoppers aged 50-64.
13/10/2020
As COVID-19 has highlighted the importance of rapid delivery, read more to understand what last miler operators are, the conditions that will make last mile offerings most appealing to British shoppers, and how to win with last milers across the globe.

Our digital update focuses on the impact of technology and digital tools of grocery shopping.

Online grocery shopping; online grocery innovation; rapid deliveries; personalisation; online grocery shoppers views; future of online grocery shopping.

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