Exploring shopper behaviour when purchasing butter, margarine and spreads

In this report, we’ll identify

  • Shoppers’ purchase decision hierarchy for butter, margarine and spreads
  • The importance of quality, price, promotions, health and brands when purchasing butter, margarine and spreads
  • The appeal of point of sale for butter, margarine and spreads
  • The extent to which butter, margarine and spreads’ shoppers browse the fixture