H1 Shopper Excellence 2020

Ellie Tew
Shopper Insight Analyst
@IGDShopperNews

This report includes recent responses to COVID-19 from manufacturers and retailers in their efforts to support, engage and re-assure shoppers. The initiatives are categorised into four groups: 

  • Delivering to shoppers
  • Stay at home solutions
  • Brands adapting 
  • Keeping shoppers safe in-store