Identifying challenges and opportunities within juice

In this penultimate category benchmark report, we discover what is influencing shoppers’ purchase decision in-store when purchasing juice

In this report we look at:

  • Importance of quality, price and brand name when purchasing juice
  • Juice shoppers’ reaction to out of stocks
  • What information juice shoppers want to help them make a decision when purchasing
  • How much juice shoppers enjoy shopping the category
  • Opportunities to win with juice shoppers