Shopper confidence index

Confidence improves with vaccine rollout

See how shoppers' focus on the rollout of the COVID-19 vaccine in January is helping to boost confidence despite the national national lockdown

About Shopper Confidence Index

Find out what the IGD Confidence Index is, why use it and how to use it.

Confidence stable during Christmas

See how shoppers' focus on Christmas and the new vaccine in December is helping to maintain confidence ahead of a national lockdown in England.

Christmas shopping and vaccine hopes drive increase in confidence

See how hopes for a new vaccine and Christmas shopping is impacting shopper confidence.

National lockdown driving continued drop in confidence

Our latest results for October reveal how the national lockdown announcement, the economic downturn and uncertainty around EU exit is impacting shopper confidence in October and how this differs by region

Age and regional differences driving drop in confidence

Find out how uncertainty around local and national lockdowns and EU exit is impacting shopper confidence in September and how this differs by age and region.

Eat Out to Help Out maintains shopper confidence

Find out how the Eat Out to Help Out scheme and the summer Bank Holiday is helping shopper confidence in August.

Confidence improves with vaccine rollout

About Shopper Confidence Index

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